Comments on: What would Edward Bernays be doing if he were alive today and working in PR? http://jeffrutherford.com/what-would-edward-bernays-be-doing-if-he-were-alive-tody-and-working-in-pr/ Strategic media relations for companies large and small Tue, 13 Jul 2010 02:37:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: jeffrutherford http://jeffrutherford.com/what-would-edward-bernays-be-doing-if-he-were-alive-tody-and-working-in-pr/comment-page-1/#comment-937 jeffrutherford Tue, 13 Apr 2010 23:41:49 +0000 http://jeffrutherford.com/?p=192#comment-937 Tom,<br><br>Thanks for your reply. I'm sure you're right. While Bernays may not be personally dabbling in social media, I think he certainly would have seized on it as another tool in the PR arsenal to influence public opinion.<br><br>I would argue that their are Bernays disciples operating with supreme efficiency now - whether or not they'd own up to that description. One that comes to mind is Steve Jobs. He can conduct a masterful product unveiling, build excitement and conversation to a fever pitch for several months, then sell 300,000 iPads in one day. Tom,

Thanks for your reply. I'm sure you're right. While Bernays may not be personally dabbling in social media, I think he certainly would have seized on it as another tool in the PR arsenal to influence public opinion.

I would argue that their are Bernays disciples operating with supreme efficiency now – whether or not they'd own up to that description. One that comes to mind is Steve Jobs. He can conduct a masterful product unveiling, build excitement and conversation to a fever pitch for several months, then sell 300,000 iPads in one day.

]]> By: Tom Vollebregt http://jeffrutherford.com/what-would-edward-bernays-be-doing-if-he-were-alive-tody-and-working-in-pr/comment-page-1/#comment-936 Tom Vollebregt Tue, 13 Apr 2010 13:43:40 +0000 http://jeffrutherford.com/?p=192#comment-936 Bernays considered a herder, and we were his sheeple. He often referred to the people as "stupid" and "dopey" and got his rush out of manipulating their minds, and by doing so, causing them to make decisions they normally would not make. He made lies seem true and could tell you blue is actually pink. He had no conscience and was loyal to no one except himself. These qualities often caused stress within the Bernays household<br><br>During his fare-well speech Eisenhower warned of the dangers of the increasing power of the Military Industrial Complex and the scientific elite. He was right and I think if Bernays would be living with us today he would be where the money is. Bernays would undoubtedly be working alongside this scientific elite, as he did for the elite during the 20's. The current scientific elite believe that we all owe a debt to nature which should be repaid in the form of a tax, to them. If Bernays were here he would working hard to ensure that all media outlets including Hollywood would embed the underlying mantra "The Earth is dying, because of you" in all productions, as it is happening now. He would link news of current natural disasters to global warming, as it is happening now. <br><br>The goals of Military Industrial Complex is to dominate strategic or resourceful regions worldwide and making a profit while doing it. Countries are bankrupted by the IMF, and when they cannot repay the debt they are forced to let our corporations in and “loot” the country dry. This has seen all over Asia, Africa, the Middle East. When a country refuses to be “looted dry”, like for example Venezuela or Iran, plan B is brought into play. Plan B is the systematic and consistent employment of the media to demonize a country or its leader in order to justify our actions which will lead to the destruction of that country or its leader. By destruction I’m referring to either military intervention or harsh economic sanctions. In order to achieve the above there is a heavy reliance on propaganda and I think a man like Bernays will be THE person constructing and planning these propaganda actions. <br><br>Bernays could, and did not see people as one, but as thousands. It was his fascination and obsession to influence behaviour on a grand scale and therefore I do not think he would personally be busy with Social media, or Influencer Marketing. He would be at the very top of the decision making process together with the business leaders, politicians and CIA.<br><br>Sorry to negativitize your well intended blogpost but I tried to answer your question as best as I could. Bernays considered a herder, and we were his sheeple. He often referred to the people as “stupid” and “dopey” and got his rush out of manipulating their minds, and by doing so, causing them to make decisions they normally would not make. He made lies seem true and could tell you blue is actually pink. He had no conscience and was loyal to no one except himself. These qualities often caused stress within the Bernays household

During his fare-well speech Eisenhower warned of the dangers of the increasing power of the Military Industrial Complex and the scientific elite. He was right and I think if Bernays would be living with us today he would be where the money is. Bernays would undoubtedly be working alongside this scientific elite, as he did for the elite during the 20's. The current scientific elite believe that we all owe a debt to nature which should be repaid in the form of a tax, to them. If Bernays were here he would working hard to ensure that all media outlets including Hollywood would embed the underlying mantra “The Earth is dying, because of you” in all productions, as it is happening now. He would link news of current natural disasters to global warming, as it is happening now.

The goals of Military Industrial Complex is to dominate strategic or resourceful regions worldwide and making a profit while doing it. Countries are bankrupted by the IMF, and when they cannot repay the debt they are forced to let our corporations in and “loot” the country dry. This has seen all over Asia, Africa, the Middle East. When a country refuses to be “looted dry”, like for example Venezuela or Iran, plan B is brought into play. Plan B is the systematic and consistent employment of the media to demonize a country or its leader in order to justify our actions which will lead to the destruction of that country or its leader. By destruction I’m referring to either military intervention or harsh economic sanctions. In order to achieve the above there is a heavy reliance on propaganda and I think a man like Bernays will be THE person constructing and planning these propaganda actions.

Bernays could, and did not see people as one, but as thousands. It was his fascination and obsession to influence behaviour on a grand scale and therefore I do not think he would personally be busy with Social media, or Influencer Marketing. He would be at the very top of the decision making process together with the business leaders, politicians and CIA.

Sorry to negativitize your well intended blogpost but I tried to answer your question as best as I could.

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