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	<title>Jeff Rutherford&#187; Oprah</title>
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		<title>Twitter Early Adopters Adjusting to Oprah</title>
		<link>http://jeffrutherford.com/twitter-early-adopters-adjusting-to-oprah/</link>
		<comments>http://jeffrutherford.com/twitter-early-adopters-adjusting-to-oprah/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 20:01:51 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Over the weekend, I saw more than one early-adopter technology pundit wringing their hands on Twitter about @Oprah&#8217;s discussion of Twitter on her show on Friday. More than one person asked something along the lines of, &#8220;Where are we going to go now that the masses are discovering Twitter?&#8221; What? This just reeks of elitism, [...]
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			<content:encoded><![CDATA[<p>Over the weekend, I saw more than one early-adopter technology pundit wringing their hands on Twitter about <a href="http://twitter.com/oprah">@Oprah&#8217;s</a> discussion of Twitter on her show on Friday. More than one person asked something along the lines of, &#8220;Where are we going to go now that the masses are discovering Twitter?&#8221;</p>
<p><strong>What?</strong></p>
<p>This just reeks of elitism, and is something I simply can&#8217;t understand. I&#8217;m sure there were plenty of people in 1993-1994 who were happily accessing text links online, and were horrified by the first graphical Web browsers.</p>
<p>Twitter is a fun, useful communications tool that has already proven its usefulness as a mass medium (many people were <a href="http://www.informationweek.com/blog/main/archives/2008/11/twitter_in_cont.html">updating Twitter</a> during the <a href="http://en.wikipedia.org/wiki/Mumbai_attacks">Mumbai terrorist attacks</a> in November 2008). </p>
<p>And, despite what some early adopters may think, I think more Twitter users will only enrich the Twitter conversation. In fact, if Twitter&#8217;s demographics explode, you&#8217;ll most likely see Twitter search reflect that changed demographic &#8211; tweets re: the new Tweetie for Mac app will be far outweighed by people Twittering about American Idol or Dancing With The Stars.</p>
<p>Regardless of what the dominant conversations on Twitter are, you&#8217;ll still be able to find people you&#8217;re interested in, talking about things that interest you. And, if you&#8217;re getting bombarded with @replies that you&#8217;d rather not deal with, you can always block. And, I think Twitter&#8217;s features for following, building, and controlling your groups of friends will only grow as the service matures.</p>
<p>If Twitter does continue to grow, will instantaneous customer service from Comcast, Zappos, and others be able to scale? There&#8217;s a huge emphasis right now on close-to-immediate responses from some large companies via Twitter. Will that be able to continue as the user-base grows?</p>
<p><a href="http://jeffrutherford.com/wp-content//oprah3_32i8049_bigger.jpg" rel="prettyPhoto[109]"><img src="http://jeffrutherford.com/wp-content//oprah3_32i8049_bigger.jpg" alt="Oprah joins Twitter" title="Oprah joins Twitter" width="73" height="73" class="alignnone size-full wp-image-110" /></a></p>
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