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	<title>Public media relations social media strategy for growing your business&#187; digital media</title>
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		<title>Read All About It</title>
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		<pubDate>Wed, 19 Nov 2008 16:54:41 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://jeffrutherford.com/blog/?p=39</guid>
		<description><![CDATA[Like a lot of things that Google announces, this announcement came and went in less than a 24 hour news cycle. On September 8th, Editor &#38; Publisher wrote about a Google deal with the Pittsburgh Post-Gazette, the St. Petersburg Times, and the Quebec Chronicle-Telegraph to digitally publish thousands, if not millions, of old newspaper articles that [...]


Related posts:<ol><li><a href='http://jeffrutherford.com/i-love-the-web-but-weve-got-a-long-way-to-go/' rel='bookmark' title='Permanent Link: I Love the Web, But We&#8217;ve Got A Long Way To Go'>I Love the Web, But We&#8217;ve Got A Long Way To Go</a> <small>I wish I could distinctly remember the first time I...</small></li>
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			<content:encoded><![CDATA[<p>Like a lot of things that Google announces, this announcement came and went in less than a 24 hour news cycle. On September 8th, Editor &amp; Publisher <a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003847066">wrote</a> about a Google deal with the Pittsburgh Post-Gazette, the St. Petersburg Times, and the Quebec Chronicle-Telegraph to digitally publish thousands, if not millions, of old newspaper articles that aren&#8217;t currently available online.</p>
<p>This makes a ton of sense. How many of those articles are earning revenue for publishers now? I&#8217;m sure the Google ad revenue will be small initially, but it could certainly grow over time into a nice revenue stream.</p>
<p>I was struck recently about the lack of access online to newspaper articles more than a few years old. I grew up in Macon, Georgia and went to high school in the 1980s. A few months ago I was looking online for some articles about Vex, a local punk band, that played in Macon in the mid-80s. But, with the exception of a few very, very obscure music sites, it was like the band never existed &#8211; online that is.</p>
<p>It&#8217;d be nice to have full and unfettered access to newspaper articles from not only 20 years ago, but 40, 60, 80, and 100 years ago.</p>
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<p>Related posts:<ol><li><a href='http://jeffrutherford.com/i-love-the-web-but-weve-got-a-long-way-to-go/' rel='bookmark' title='Permanent Link: I Love the Web, But We&#8217;ve Got A Long Way To Go'>I Love the Web, But We&#8217;ve Got A Long Way To Go</a> <small>I wish I could distinctly remember the first time I...</small></li>
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