Sony Reader graces shelves at Target

I’m a couple of days behind on this, but as Joe Wikert noted Sony Readers are now available at both Target’s online store and brick-and-mortar stores.

I was emailing a friend in publishing yesterday about this, and we both agreed that this is a great move on Sony’s part. However, I can’t help but wonder, does the deal with Target include exclusivity?

If not, I wonder if Sony execs are on a plane to Bentonville? If Sony really wanted to floor the gas pedal on the Sony Reader, they should seriously consider it.

Not to stereotype Wal-Mart shoppers, but every retail exec knows their demographics. What would happen if Sony went out and cut deals with Harlequin, Zondervan, and publishers of various best-selling self-help books?

Some may argue that Wal-Mart shoppers aren’t huge readers and certainly not readers looking for a Sony Reader device. However, romance readers have shown a huge interest and passion for ebooks. Romance readers tend to read a ton of books, and they’re constantly looking for new titles and new authors.

If Sony wants to win the race vs. Amazon’s Kindle – or at least compete aggressively – they should give it some serious thought.