PR is (and always has been) marketing – it's marketing a company's news or value to a (sometimes hostile and reticent) audience. Email subscribers may be more like harried journalists than we imagine.

With the overflow of marketing messages in all our inboxes and the increased need for email marketers to break through, what we as marketers can learn from the more demanding PR space is actually quite instructive.

Email marketing is always about delighting the subscriber. No matter what you sell.

THANKs for the good food for thought.

Stephanie

PR is (and always has been) marketing – it's marketing a company's news or value to a (sometimes hostile and reticent) audience. Email subscribers may be more like harried journalists than we imagine.

With the overflow of marketing messages in all our inboxes and the increased need for email marketers to break through, what we as marketers can learn from the more demanding PR space is actually quite instructive.

Email marketing is always about delighting the subscriber. No matter what you sell.

THANKs for the good food for thought.

Stephanie