Category «Twitter»

Using Social Media For Crisis PR – What Starbucks Could Have Done Differently

Recently, Starbucks launched a new promotional campaign incorporating social media. Starbucks fans were encouraged to take photos of new Starbucks posters and post them to Twitter with specific hash tags – #top3percent or #starbucks. However, within hours of launching the promotion, the producers of a new documentary accusing Starbucks of union busting, decided to hijack …