Category «Popular»

Using Social Media – Twitter, YouTube, etc. – For Crisis PR. What BP America Could Have Done Differently To Respond to the Deepwater Horizon oil rig explosion

Erik Saas at MediaPost wrote a recent story about how BP America could have handled the communications concerning the current oil spill disaster unfolding in the Gulf of Mexico. Saas’ story looks at some of BP’s muddled attempts to use social media to handle the crisis. Some of the comments to Saas’ story are interesting. …