Category «digital PR»

HJ Heinz Wasn’t Listening. Are You? How to Set Up a Real-time Twitter Monitoring System Today – Twitter PR strategies

Earlier this week, Advertising Age featured an article by Michael Werch titled My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter. In late 2009, Wertz created a H.J. Heinz, yes the ketchup company, twitter account and proceeded to twitter on behalf of Heinz – links to recipes, bits of history about the company. …