Category «Crisis PR»

Using Social Media For Crisis PR – What Maclaren Could Have Done Differently

Oh, the wrath of frustrated, angry affluent parents. And, it all could have been prevented with a few all-nighters from the Maclaren communications team and aggressive use of social media. Maclaren, a British high-end stroller company, currently faces a recall of 1 million umbrella strollers because the stroller’s folding hinge can amputate a child’s fingertips. …