Using Social Media – Twitter, YouTube, etc. – For Crisis PR. What BP America Could Have Done Differently To Respond to the Deepwater Horizon oil rig explosion
Erik Saas at MediaPost wrote a recent story about how...
Data-driven public relations – Using Numbers, Surveys, Stats to Secure Media Coverage
Unless you’re a company that is on a constant development...
HJ Heinz Wasn’t Listening. Are You? How to Set Up a Real-time Twitter Monitoring System Today – Twitter PR strategies
Earlier this week, Advertising Age featured an article by Michael...
Training for the Olympics – how does your digital marketing efforts stack up?
The Winter Olympics are in full swing in Vancouver. As...
Local event digital marketing, search engine optimization, PR – Festival of the Hills case study
For the last several years, I’ve volunteered to handle PR/marketing...
Seth Godin and book PR – should he have staggered his Linchpin PR splash?
Seth Godin’s latest book Linchpin was published on January 26th....
Ebooks Pricing Palooza
Though I spend my working hours doing public relations/media relations...
Jeff Bezos spoiled my Christmas surprise
Jeff Bezos spoiled my Christmas surprise. Bezos never misses an...
Napster for eBooks – the eBook Genie is out of the Bottle
I’ve written about a Napster for eBooks before. And, unfortunately,...
