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Data-driven public relations – Using Numbers, Surveys, Stats to Secure Media Coverage

Unless you’re a company that is on a constant development...

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The debate over PR spam emails continues

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HJ Heinz Wasn’t Listening. Are You? How to Set Up a Real-time Twitter Monitoring System Today – Twitter PR strategies

Earlier this week, Advertising Age featured an article by Michael...

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Training for the Olympics – how does your digital marketing efforts stack up?

The Winter Olympics are in full swing in Vancouver. As...

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Local event digital marketing, search engine optimization, PR – Festival of the Hills case study

For the last several years, I’ve volunteered to handle PR/marketing...

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Seth Godin and book PR – should he have staggered his Linchpin PR splash?

Seth Godin’s latest book Linchpin was published on January 26th....

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Ebooks Pricing Palooza

Though I spend my working hours doing public relations/media relations...

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Jeff Bezos spoiled my Christmas surprise

Jeff Bezos spoiled my Christmas surprise. Bezos never misses an opportunity...

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Napster for eBooks – the eBook Genie is out of the Bottle

I’ve written about a Napster for eBooks before. And, unfortunately,...

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Why AOL’s Tim Armstrong may be smarter than many pundits think

Slate.com’s Farhad Manjoo doesn’t think too much of AOL’s new...

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