When you need press and media coverage of your company or product, you need someone who can understand your business on more than a superficial level, articulate your unique story to reporters, and move quickly to contact the right people to deliver the press coverage that you’re seeking.
I have over 12 years experience working in public relations with a wide variety of technology, media, and marketing clients, ranging from large international corporations to small two-person startups. With a background as a former reporter/journalist, I understand the needs and practices of editors and reporters in writing and publishing stories. This background helps me create interest for your story, and position it effectively for coverage in the right place and with the right audience.
As a “news junkie,” voracious reader, gadget enthusiast, and technology fan, I am well connected to the news and the media, whether it’s a newspaper, radio station, or online media. This is to your advantage, since today’s “conversation” doesn’t just include the mainstream media. More and more, consumers are reading and responding to news through online media via blogs, podcasts, video, social network sites, and text messaging. My familiarity and comfort with both traditional and cutting-edge forms of media means that I know where to pitch your story and can think in a creative and broad way about how best to reach your intended audience.