Erik Saas at MediaPost wrote a recent story about how BP America could have handled the communications concerning the current oil spill disaster unfolding in the Gulf of Mexico. Saas’ story looks at some of...
Using Social Media – Twitter, YouTube, etc. – For Crisis PR. What BP America Could Have Done Differently To Respond to the Deepwater Horizon oil rig explosion
Posted on May 5th, 2010
Data-driven public relations – Using Numbers, Surveys, Stats to Secure Media Coverage
Unless you’re a company that is on a constant development...
HJ Heinz Wasn’t Listening. Are You? How to Set Up a Real-time Twitter Monitoring System Today – Twitter PR strategies
Earlier this week, Advertising Age featured an article by Michael...
Training for the Olympics – how does your digital marketing efforts stack up?
The Winter Olympics are in full swing in Vancouver. As...
Local event digital marketing, search engine optimization, PR – Festival of the Hills case study
For the last several years, I’ve volunteered to handle PR/marketing...
Seth Godin and book PR – should he have staggered his Linchpin PR splash?
Seth Godin’s latest book Linchpin was published on January 26th....
Ebooks Pricing Palooza
Though I spend my working hours doing public relations/media relations...
Jeff Bezos spoiled my Christmas surprise
Jeff Bezos spoiled my Christmas surprise. Bezos never misses an...
Napster for eBooks – the eBook Genie is out of the Bottle
I’ve written about a Napster for eBooks before. And, unfortunately,...
